Cruise, McQuarrie Do A Motion Smoothing PSA

Tom Cruise and filmmaker Christopher McQuarrie have launched a new public service announcement taking a stand against motion smoothing on TVs. Motion smoothing is the dreaded ‘soap opera effect’ and known by various names depending on your TV’s manufacturer (TruMotion, MotionFlow, Motion Interpolation, ClearScan, Auto Motion Plus, AquoMotion, De-Judder & De-Blur). For live sport and […]